How to fix Floating Parameter Issue while submitting Template Message?

While submitting WhatsApp Template Message, you might have encountered an error message mentioning, "Floating Parameters aren't allowed in Template format."

Here's a simple trick to rectify this issue & successfully submit your WhatsApp Template Message for approval.

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• 1

• First, go to Manage and click on 'New' to add a template message.

• Add the Template Label, Category, Template Type, language and Template message name.

• If you don't know how to create a template message, check out this WhatsApp template message guide.

Create a template message

• 2

• On the right is the Format for our Template Message. We've added the parameters containing value '1' in a separate line.

• If you do this, you will see an error message as shown in the below image while submitting the template message👇‍

Template format with floating parameter issue

• 3

• This is the Floating Parameter Issue that happens when you add a parameter to a separate line without adding anything else.

• To resolve the issue, simply do this👇‍

Floating parameter issue

• 4

• The image on the right shows the correct way of using parameters in a sentence.

• You should add a word along with the parameters to resolve the Floating Parameter Issue.

• Also, note that you can only add one blank line in-between sentences.

• Adding multiple blank lines will prevent you from submitting the WhatsApp Template Message for Approval.

Correct way of using parameters in template message

• 5

• After correcting the Floating Parameter Issue, proofread your Template Message.

• Last, submit it for approval. You shall see a 'successfully submitted' message as shown in the image on the left.

Template message submission success

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• What kind of Template Messages does WhatsApp approve?

• Since October 2021, WhatsApp now approves all messages including Promotional & Offer Messages. This includes Transactional, Non-transactional, Notifications, Updates and Follow Up Messages.

• We have gotten various Template Messages approved for our clients, do check out those Sample Promotional Template Messages for different industry verticals.

• Can I edit any approved WhatsApp Message Templates?

• No! Once a WhatsApp Template Message is approved, you can not make changes or edit the Template Message. Only the dynamic values in the Template Message can be edited which is set while submitting it.

• What are the WhatsApp Template Message formatting rules?

• Proofread your content for spelling and grammar before submitting it for review. Messages with incorrect spellings or any grammatical errors may prompt customers to view these messages as spam

• Make sure to use variable parameters and that they have the correct number of curly brackets (i.e., there need to be 2 brackets on the left and 2 on the right of the variable)

• Make sure the parameters (e.g., {{1}}) contains some text with it For example: Correct Format: Hello {{1}} Wrong Format: Hello {{1}} {{2}}

• Make sure the language selected matches the content of your message template

• If you select Spanish as the message template language but the content is in English, your message template will be rejected

• Ensure that your content is in one language. A mixture of languages such as "Hinglish" or "Spanglish" will not be approved

• If you’re going to submit a message template for testing your API connection, please ensure it’s in the correct format. Any other variation will be rejected

• Message template name: test

• Content: Hello {{1}}

• Refrain from using a URL shortener for your links (e.g., bit.ly, TinyURL, or goo.gl) because they obscure the intended link destination

• The URL domain in your links should belong to your business

• Refrain from using extra spaces at the end of your template or double spacing in between your content. Generally, this spacing results in rejection of the message

• Refrain from adding double line space between your texts. For example; Correct Format: Hello {{1}}, How may I help you? Incorrect Format: Hello {{1}}, How may I help you?

• Avoid using Emoticons in Quick Reply Buttons.

• Phone Number as Call to Action: The Phone Number must be written along with the country code without the plus (+) sign. If the number is submitted without the country code, it violates the format and gets rejected by WhatsApp.

• Lastly, all your content or transaction must comply with the WhatsApp Commerce Policy.

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